Mamood Ahmad is a psychotherapist, course tutor, speaker, and whole-person DEI consultant, as well as the founder of The Anti-Discrimination Focus (#TADF) community, which was established in 2020, and this community aims to promote equity by design within the educational foundations of therapeutic practice.
As a UKCP Psychotherapist with almost two decades of experience in private practice, with specialisms in trauma, multicultural competence, and advocacy, his primary focus now is professional standards change. He is the author of A New Introduction to Counselling and Psychotherapy (Routledge), which is based on five years of research and community engagement in developing a fully embedded approach to knowledge and practice that includes everyone by design.
Mamood is the author of A New Introduction to Counselling and Psychotherapy: Embedding Context, Diversity, and Equity into Practice (2025).